Drink & Mixer
Branding, Visual Identity, Packaging Design & Creative Direction
Misfit is a drink/mixer created with an intention of connecting people across various verticals. The brand has three fruit drink flavors that contain fruits combinations thats are uncommon but still taste great in combination!
The brand development for Misfit is based on the idea of celebration & diversity. Different colors, shapes & textures come together to form the packaging design for the three flavors - both in cans & bottles.
The visual identity is bold, attractive, colorful & is meant to dictate 'life of the party'.
Personal Branding Project